We are thrilled to announce SIAL Live Cooking 2025, a unique event where top chefs from around the world will create culinary masterpieces using your ingredients. This interactive showcase will take place during the SIAL India 2025 – Mumbai Edition, from June 26 to 28, 2025, at Jio World Centre, Mumbai.
Participating in this event offers an unparalleled platform to highlight the quality, versatility, and innovation of your food products in a dynamic, live environment. Don’t miss this opportunity to have your ingredients take center stage in the hands of world-class chefs.
We look forward to your participation in showcasing culinary excellence at SIAL India 2025 in Mumbai!
Why Participate in SIAL Live Cooking?
SIAL Live Cooking presents a unique opportunity for food and beverage brands to connect directly with buyers, industry professionals, and culinary enthusiasts. By providing your ingredients for use in the competition, you will be able to:
- Put Your Products in the Spotlight: See your ingredients transformed by world-class chefs into exquisite dishes, highlighting their quality, versatility, and unique characteristics.
- Engage a Captive Audience: Capture the attention of decision-makers, food buyers, and influencers who are keen to discover high-quality products for their businesses.
- Real-Time Product Demonstration: The live cooking competition allows you to demonstrate the true potential of your products in real-world culinary applications, offering proof of their superior performance in front of a live audience.
- Interactive Branding Opportunity: With real-time commentary, tasting sessions, and audience engagement, your brand will receive direct exposure and invaluable market feedback.
What to Expect at SIAL Live Cooking?
During SIAL Live Cooking 2025, elite chefs will compete against each other using a wide range of ingredients provided by participating brands. The competition will feature various culinary styles and techniques, with chefs presenting innovative dishes in categories such as:
- Indian Cuisine: Traditional and modern takes on classic Indian dishes, highlighting the best in spices, grains, and fresh produce.
- International Fusion: A blend of global flavors, showcasing the versatility of your products in international and fusion recipes.
- Healthy & Organic: A focus on nutritious, organic, and health-conscious ingredients, meeting the demands of today’s health-focused consumers.
- Desserts & Pastry: Satisfy sweet cravings as chefs craft mouthwatering desserts, using ingredients like premium chocolate, dairy products, and exotic fruits.
Benefits for Participating Brands
As a participating brand in SIAL Live Cooking, you’ll enjoy a range of benefits designed to maximize your product’s visibility and impact:
- Product Exposure: Directly promote your ingredients to a highly targeted audience of food professionals, buyers, and culinary enthusiasts.
- Brand Recognition: Enjoy prominent brand placement during the competition, on digital screens, chef stations, and event signage.
- Media and Social Media Coverage: Gain exposure through live streaming, photography, and social media mentions across SIAL India’s extensive digital platforms.
- Audience Engagement: Attendees will have the opportunity to taste the dishes prepared with your products, allowing them to experience firsthand the quality and versatility of your offerings.
Who Should Participate?
SIAL Live Cooking is ideal for brands across various product categories, including:
- Spices, Herbs, and Condiments
- Fresh Produce
- Meat, Poultry & Seafood
- Bakery & Confectionery Ingredients
- Dairy Products
- Organic and Health Foods
- Plant-based Products